Quest Opinions:
Insight to Action
Our core sectors of expertise are strategic opinion analysis and professional services for non-profit, corporate, and campaign clientele.
About Us
Quest Opinions can help you uncover what drives your audience and provide you with the insights you need to identify, connect, and influence your targets.
We provide a full range of research and analysis service from focus group moderating to research design, client-side project management, strategic analysis and reporting.
Fifteen years of strategic consulting for corporate, advocacy, and electoral clients informs our methodology, approach, and innovative research design. At Quest, we are committed to the success of our clients and to translating listening into action.
Our Services
Decision Making Research and Strategic Planning
Research and Facilitation
Client Services
Focus Group Moderation
In-Depth Interviewing
Online Community Panels
Survey Research
Organizational Assessments
Meeting Facilitation
Mediation
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Project Work
Stakeholder Research
UX Research
Messaging Studies
Ethnographic Studies
Product Testing and Insights
Advertising Development and Testing
Consumer Journey
Consumer/User Personas
Project and Vendor Management
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Specialties
Opinion Leader Research
User Experience Studies
Issue Advocacy Campaigns
Organizational Assessments
Public Affairs
Women's Health
Donor Research
Health and Medical
Voter Studies / Political Campaigns
Leadership
Erica Rickel
Quest Opinions Founder
Erica Rickel is an independent consultant with over 15 years of experience in evaluating opinions and advising clients from a range of industries including Fortune 500 companies, political campaigns, and non-profit organizations. She has worked extensively in quantitative and qualitative research, moderating hundreds of focus groups and creating new techniques for ad testing and message communication.
Prior to leading Quest Opinions Erica served as Vice President and Partner of a survey research firm where she also led the qualitative research division. She has worked directly in market research; designing and moderating focus group research studies to help Fortune 500 companies better understand their customer base and maximize marketing opportunities.
Erica began her career in Washington, DC where she worked as a survey and focus group analyst for non-profit, corporate and political clients. She later managed the polling and focus group research operations for America Coming Together, the largest progressive voter mobilization organization in the 2004 election cycle. Erica received her focus group moderator training at the RIVA Institute, Mediation Certification from Harvard Law School, and Protecting Human Research Certification from NIH. Erica holds a bachelor’s degree in business from Saint Anselm College.